Jeff Judy

Jeff's Thoughts - April 16, 2008

Do You Have the Youth Vote?

It is campaign season, if you haven't noticed, and all the candidates are courting the youth vote, young adults of college age and just above.

But in your business, you should always be courting the "youth vote," encouraging these young people to vote for you with their dollars, instead of voting for your competition.

Unfortunately, many financial services institutions let these customers slip away, for a variety of reasons. Here are some of the misconceptions I hear:

Yes, profit opportunities from under-25 customers may be limited. Put your effort into making contact, and especially, into helping them learn how to manage their money. Before you know it, you'll have 35-year-old customers who depend on you for all their financials services.