Jeff Judy

Jeff's Thoughts - October 3 , 2007

Like Museums?

If you like to visit museums, you've probably seen a lovely vase, or gorgeous crown, in a heavy glass case. It never changes, in its protected environment, no one ever takes it out and uses it.We just admire it.

Is your annual strategic plan in its own glass case?

Strategic plans are meant to be living things, not museum pieces. Believe me, I've been in a lot of organizations where the strategic plan is dead, a perfectly preserved relic that is never splattered with the mud of daily business operations, never blemished by the stresses of competing for customers.

Here are some of the signs that a strategic plan is actually a living guide to the business, that it means something:

On the other hand, you probably have a museum piece on your hands if:

To run a more successful operation, you really have two choices:

It's up to you.